human capital
TYPICAL INTERNAL HIRE
- Entry level position with an average turnover of 12 months
- 3-4 months to train an SDR to peak productivity
- High Churn & Low Productivity during ramp up
- Position is often seen as a steppingstone, rather than a career, leading to short term thinking
- Hesitancy in making cold calls and telephone outreach
CAPITAL GENERATIONS
- Experienced, career SDRs who are far from entry level
- University educated with broad sales and industry experience
- See sales development as a long-term career
- Maturity, skills, and poise necessary to handle high-pressure new campaigns
- Cold call specialists